Featured Icons

Featured

The new icons

“A story of passion and exceptional know-how”

Iconic is in season! For six years now, our identity has been based on the Iconic, this subtle combination of refined materials and timeless silhouettes that exude a distinct elegance. It was time to integrate chinos and cargo pants into our wardrobe, let me tell you about them.

The History of Chino

A STYLE ICON

Neither jeans nor suit: chinos adapt to all terrains with style.

Fast forward to the mid-19th century: the British and American armies, then in India and the Philippines, adopted these cotton canvas trousers. Robust and lightweight, they were designed to withstand tropical climates. Their name, “chino,” comes from the word....

Discover its whole story

The New Iconics

The History of Cargo

OURS IS CALLED LEON

Functional, bold, steeped in history and very contemporary—it has everything you need.
Discover the history of this wardrobe essential

Right now

L'Iconique is, above all, the art of layering, and the art of the perfect accessory in the ideal material. L'Iconique is attention to detail and perfect simplicity, the balance between minimalism and sophistication. Inspired by preppy style, this blend of chic casualness has become emblematic of a certain art of living.

Reserve your new icons, Léon, Gustave, Edgar or even Charles, spring is adorned with new items to mix tirelessly

The Review of Iconics:

“Very beautiful French house, ethical and responsible ! A superb wardrobe every month, cuts that fit all , fabrics of crazy quality, care not to overproduce. And the team is great, attentive and available to answer you! So more than great, this house is perfect”

Thaïs Tedaldi

“I am a fan. And the reason is that every item is perfect . I'm never disappointed. Of course, all this has a cost, but what a pleasure to wear, wear, and mix, these clothes and accessories that last and remain impeccable. I do not get enough."

Éléonore Duplessis

“ Impeccable cuts , magnificent little sewing details and not a single mistake in size. I made a raid and EVERYTHING is sublime! A huge thank you for your exceptional work which must be gigantic! I am totally addicted! ”

Featured

“A story of passion and exceptional know-how”

Ralph

Brune

Edmond

Tipasa

Wayne

Frida

Victor

Irving

Right now

The Review of Iconics:

Thaïs Tedaldi

Éléonore Duplessis

Anne Barbara