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The new icons
“A story of passion and exceptional know-how”
Iconic is in season! For six years now, our identity has been based on the Iconic, this subtle combination of refined materials and timeless silhouettes that exude a distinct elegance. It was time to integrate chinos and cargo pants into our wardrobe, let me tell you about them.
The History of Chino
A STYLE ICON
Neither jeans nor suit: chinos adapt to all terrains with style.
Fast forward to the mid-19th century: the British and American armies, then in India and the Philippines, adopted these cotton canvas trousers. Robust and lightweight, they were designed to withstand tropical climates. Their name, “chino,” comes from the word....
Discover its whole story
The New Iconics
Right now
L'Iconique is, above all, the art of layering, and the art of the perfect accessory in the ideal material. L'Iconique is attention to detail and perfect simplicity, the balance between minimalism and sophistication. Inspired by preppy style, this blend of chic casualness has become emblematic of a certain art of living.
Reserve your new icons, Léon, Gustave, Edgar or even Charles, spring is adorned with new items to mix tirelessly
The Review of Iconics:
