Nathalie - the one who never gives up.-desktop

by Charlotte Husson November 19, 2018

Nathalie - the one who never gives up.

You now know the deep roots of Mister K, a brand that wants to engage “differently” with very simple means: authenticity, transparency, traceability, in search of useful effect and values, for you and with you, via the power unifier of the Instagram link. A utopia ? Oh no ! and I am especially convinced of this since I met Nathalie Rozborski. Today it is a pleasure and a privilege to introduce you to Nathalie, the DG (general director) - at only 34 years old! - from the consulting firm NELLY RODI . Advice on what? In brand strategy, innovation and creativity. Does it seem fuzzy and gassy to you? Well, not at all, it's totally concrete, vibrant and extremely useful. Brands or institutions like Clarins, PSG, Le Louvre, start-ups, success stories (e.g. Le Slip Français, etc.), have crossed paths with Nathalie. She likes diversity and ignores silos.

What is his method?

She answers: passion and discernment, better than a method. His observation: not long ago, brands were breaking out of the mold because groups were paying fortunes to marketing and advertising teams who were scratching their heads to find the idea, the concept, the slogan that was going to tear us out of our seats to buy the product, the self-proclaimed “it-product”. I suddenly think of Souchon who sang in Ultramoderne solitude “we are inflicted with desires that afflict us”. I no longer recognize myself in these stereotypical brands born out of forceps out of money. Not you ? So there you have it, Nathalie is one of those who notice that a silent, but profound, evolution is underway: it is the customer, the user, the fan (...) who prints the brand, their brand, that he appropriates because it contains all his aspirations, including his quest for a useful purchase, or even a futile one to please himself, but in any case without ever compromising with the imperative of ecology, of authenticity , fairness and meaning in the great upheaval of our planet. Nathalie has multi-directional antennas to sniff out the future and guide her clients towards this new age consumer who will tell designers and manufacturers what they want.

How did its antennae grow?

I noted some striking and oh-so-inspiring traits that I present to you, subjectively: -Nathalie was born in Dijon by chance (Polish dad was then a professional footballer in Reims, so there is a sporting spirit and nomadism in the 'DNA ); but without insulting beautiful Burgundy, at 18 years old Nathalie “wanted” Paris. - brilliant studies after having had to force the doors of the French Fashion Institute and a Master 2 “luxury fashion beauty” at La Sorbonne which had not admitted her at first. We don't get discouraged at Nathalie when faced with an obstacle. Then Erasmus in Milan, a hotbed of fashion culture. - a fixed idea: joining Nelly Rodi, where all of his convictions on the evolution of brands resonated (and still resonate). I really liked the anecdote of his entry into Nelly's house. First a cover letter, spontaneous, passionate, well-written. Then, 3 days later, in the middle of an intermission at the opera, a smartphone call: “Hello Mademoiselle, it’s Nelly, come see me…”. Nathalie was on the verge of answering “Nelly who?” » so much did the mixture of surprise and enchantment overwhelm her. She improvised the right answer, her professional destiny was underway. Nathalie therefore has good reflexes. She also goes straight to the point to the point that a women's magazine (which nevertheless wants to be classy) dared to compare her to Rastignac, the arriviste ready for anything and arrogant from Balzac. Nathalie was hurt by this, I believe, and I understand her. She is strong-willed and determined, it's completely different; how do some journalists still indulge in clichés that are off the mark? - a curiosity and general knowledge that amaze me. Art, literature, economics... everything is good to fuel the engine, including the anthropology and sociology which fascinate her... Bourdieu is no stranger to Nathalie's references. She knows the “theory of tastes and styles” analyzed by the master. In short, you don't become a specialist in innovation and creativity without background or by chance! - finally, I end this portrait with the most important thing: the human. We cannot do everything Nathalie does without openness to others, without generosity, without the flame of sharing. In these sections it is also richly endowed. But beware ! The flame and its fire can burn you, in English “to burn” as in the nasty word burn-out, when the regulatory 35 hours per week are completed from Tuesday evening. Nathalie is not one block, she can waver. So two years ago, baby Zachary came to tell his Mom: we're taking a break, it's urgent! And the little one, like all his fellow little ones in general, took power and told Mom to classify her priorities differently. Done, it's at the end of his leave. that Nathalie was appointed CEO, showing that you always have to know how to catch your breath to be even better. Such beautiful lighting for Mister K... and me. Thank you Nathalie.

nib: CH