

The Iconic Workwear
The Iconics are back! The slender, urban silhouette is rushing to tread the city's cobblestones, proudly sporting its new, now essential uniform. As usual, we've revisited our favorite pieces and cuts by offering them in new materials and colors.
After celebrating Eastwood and Robert Redford as iconic figures in our 2024 Iconiques, this season we pay tribute to the world of the incredible Ralph Lauren. Founder of the eponymous brand, Ralph Lauren perfectly embodies the Iconiques workwear spirit of this season. With his unique vision of style and elegance, he inspires this new collection.
Ralph Lauren said: “I always thought menswear was a bold statement for women.”
The Iconic in our home…
For six years now, our identity has been based on the Iconic, this subtle combination of refined materials and timeless silhouettes that exude an obvious elegance. The Iconic is above all the art of layering, that of superposition, and that of the accessory with the perfect tone in the ideal material. The Iconic is the attention to detail and perfect simplicity, the balance between minimalism and sophistication.
After having put the emblematic colours of black and navy in the spotlight, this season we have dedicated several months to the search for the ideal beige, the one that would complete our iconic palette. The long-awaited beige brings to our range a new dimension, an elegant continuity and a renewed experience. This colour, bright and subtle, integrates harmoniously into our entire wardrobe. It pairs wonderfully with denim, while also being available in materials such as crepe, to offer unique and refined pieces.
By choosing beige, we found the perfect color to enrich our Iconic wardrobe, while remaining faithful to the spirit of simplicity and elegance that characterizes us.