The Trench
History of fashion
I present to you WATSON, a direct descendant of our Nestor trench coat, improved, revisited, with Jean-Michel our favorite Parisian designer.
Some people sometimes make the mistake of using the word avatar to designate a mishap or a breakdown, it is quite the opposite. An avatar is one of the successive reincarnations of the God Vishnu, it is far from being a tile but an iconic transformation or a happy evolution. Watson is therefore a perfect avatar of Nestor and I will tell you why.
Little reminder of the previous episodes:
The Trench Coat is over a hundred years old. It took shape in 1914, in the workshop of a certain Thomas Burberry, on commission from the British Army, which wanted to protect Her Majesty's officers in all weathers . Adapting the heavy serge coats of the French and British armies, our patriotic tailor designed functional, combat-ready raincoats that were... perfectly cut, embellished with epaulettes and buckles. Functional and elegant, it's compatible. Do you see where I'm going with this?
In the hell of the trenches, from the Marne to Verdun, the garment earned its iconic name of trench coat or “trench-coat” for posterity.
He crossed history, including the Second World War, carried by the liberating Allied officers.
All the ingredients of a romantic epic were there. Hollywood and fashion seized it, these Olympus where the gods know how to transform the ordinary into the sublime, passing from the mire of the trenches to the limelight of the catwalks. Saint-Laurent of course, from the 70s made it a leitmotif of his collections, followed by Dior, Balenciaga, Hilfinger, Paul Smith ... finally the Burberry brand and its emblematic tartan acquired their letters of nobility. Punks and goths also draped themselves in it, which is to say that the object was - still is, more than ever - a bearer of singularity and universalism at the same time ... the dream of every stylist.
In my mental landscape, where inspiration resides, I can simply confess to you that the two trench coats stuck together, of Audrey Hepburn and George Peppard kissing in the rain of Breakfast at Tiffany's and Ingrid Bergman, heartbreaking, in Boggart's arms Tightly wrapped in his trench coat, impervious to the rain, not to the incandescent passion of Ingrid (in Casablanca obviously), are not foreign to our drawing.
Far be it from me to dare to rub shoulders with these gods of Olympus by offering a servile copy of these iconic trench coats, nevertheless, I wanted to offer you with Watson a design that fits even better with all the canons of the genre. With four hands with Jean-Michel therefore, our model maker friend, we have notably developed an evolution of Nestor with raglan sleeves, for more ease when you sing and dance in the rain.
Our partner factory in Prato, Tuscany, is BSCI certified and adheres to our "zero waste" concept. In fact, we found an existing greige base fabric there, whose dye is Oeko Tex certified, in order to offer you a shade of beige slightly lighter than Nestor, and absolutely chic we developed our own color!
I would like to point out here that a BSCI certified factory using Oeko Tex products is a factory that belongs to the crème de la crème of factories.
BSCI stands for Business Social Compliance Initiative, a charter of belonging to production methods that respect fundamental human and social rights. Oeko Tex is the quality label, guaranteeing the absence of toxic products for the body and the environment in the manufacturing process and use of materials. The fact that our partner factories adhere to BSCI and are Oeko Tex certified means that they are in line with our manifesto "making beautiful, doing good, doing it well" ...
"Elementary my dear WATSON" would exclaim Sherlock Holmes, prince of detectives.
CH
