At the turn of the 90s, La Botte Gardiane was barely a brand, more the work tool that the Camargue herdsmen carried while riding through the rushes and irises, on the sandy soil of the Rhône Delta, to herd their flock. . The founder of this very confidential brand let his little business go into liquidation, as if it were inevitable, at a time when the herdsmen and their flock were slowly disappearing from the landscape.
It was then that Michel Agulhon, insatiable entrepreneur and creator of safety shoes, saw that La Botte Gardiane could rise from its ashes. The case was resumed in 1995, at a time when Antoine, Julien and Fanny were leaving adolescence to enter working life and careers. Their diploma should have destined them for courses as bankers, engineers or designers, but there you have it, the land of Camargue must have something magnetic and captivating. Van Gogh and Gauguin will be able to confirm this to you after their stay in Arles!
From the year 2000, one after the other, Antoine, Julien and Fanny returned to the fold to run the Brand under the leadership of the father who planned to retire, gently, with the satisfaction of the one who the luxury of having nothing to demonstrate, but the joy of transmitting.
Look on the La Botte Gardiane website, today's photo of Antoine, Julien and Fanny, you will not see the parable of the prodigal sons and daughter returning from their illusions, but the quiet assurance of a saga , united around their Brand. There are photos that don't mislead.
2002 is undoubtedly the year when the brand took off and acquired its reputation as a niche of excellence. The gardian boot, an iconic model, has "made its mark", ankle boots, men's and women's dress shoes, sandals, under the pencil of Fanny, stylist of the saga. The Japanese, who are masters of assuming the coexistence between extreme technological modernity and ancestral traditions, saw in the Botte Gardiane collections everything they love and binds them to their archipelago: respect for the elders, durability, accuracy of design , the obsession with detail and quality, the absence of arrogance, the protective family and then surely the breath of the “kamis”, these spirits of Shintoism, capable of lodging just as well in the memory of a loved one, a familiar piece of furniture or... why not a pair of boots, as long as it has a soul!
Certainly La Botte Gardiane has a soul, the same one that I met in Cholet at Laurent Audouin, who made Serge, our bag, and at Alain De Smet who made Irving, our Perfecto.