by Charlotte Husson March 5, 2024

We are recruiting

Presentation of Mister k.

Mister k. is looking for a permanent contract for his/her digital marketing & growth manager, with a dynamic and autonomous profile, in order to support its growth.

Mister k. is a fashion brand, a committed wardrobe for women, sold directly on our e-shop, created by Charlotte Husson, trained stylist.

Our mission: to produce just what is needed, as needed so as not to overproduce.

How ? in 2 ways to buy: on reservation and in stock. Every month, a wardrobe to reserve and all year round, our iconic pieces are in limited stock.

If like us you are dynamic, autonomous while loving cohesion with a small team (there are 6 of us), if meaningful fashion is your credo, if in addition you know Shopify, Klaviyo, Meta business manager, this position is made for you!

The position in detail:

You will be responsible for the growth of our eshop with responsibility for the following subjects: site, e-merchandising, CRM, Meta & Pinterest Ads.

You will be accompanied by a senior consultant to implement growth actions and you will work with a Content Manager to produce creations.

E-commerce

Ensure the good performance of the site (merchandising, conversion rate)
Setting up the site for reservation & stock campaigns, launching products several times a month including the creation of product sheets
Plan and execute the site's animation schedule according to the commercial calendar (content creation forecast)
Optimization of site conversion (proposal, schedule of technical actions to be planned).
Define e-commerce visual needs (formats) and participate in shootings

CRM

Management of CRM actions through emailing & SMS actions: automated flows and newsletters
Analysis of CRM segmentation, loyalty action plan
Management of the loyalty program
Create email campaign briefs

Growth

Managing growth marketing at Mister k
Management of the Paid Social strategy
Implementation of acquisition and retargeting campaigns through Meta and Pinterest Ads
SEO monitoring and analysis via Semrush tools
Create creative briefs for publications

Reporting

Management of Polar Analytics (Shopify’s automated KPIs Dashboard)
Analyze and report KPIs linked to the site, marketing campaigns and our emailing tool (weekly reporting)
Monitor and analyze the company's marketing and digital KPIs
Communicate seasonal reports and propose improvement plans and optimization actions for subsequent seasons

To fill this position you will need: