We are recruiting
Presentation of Mister k.
Mister k. is looking for a permanent contract for his/her digital marketing & growth manager, with a dynamic and autonomous profile, in order to support its growth.
Mister k. is a fashion brand, a committed wardrobe for women, sold directly on our e-shop, created by Charlotte Husson, trained stylist.
Our mission: to produce just what is needed, as needed so as not to overproduce.
How ? in 2 ways to buy: on reservation and in stock. Every month, a wardrobe to reserve and all year round, our iconic pieces are in limited stock.
If like us you are dynamic, autonomous while loving cohesion with a small team (there are 6 of us), if meaningful fashion is your credo, if in addition you know Shopify, Klaviyo, Meta business manager, this position is made for you!
The position in detail:
You will be responsible for the growth of our eshop with responsibility for the following subjects: site, e-merchandising, CRM, Meta & Pinterest Ads.
You will be accompanied by a senior consultant to implement growth actions and you will work with a Content Manager to produce creations.
E-commerce
- Ensure the good performance of the site (merchandising, conversion rate)
- Setting up the site for reservation & stock campaigns, launching products several times a month including the creation of product sheets
- Plan and execute the site's animation schedule according to the commercial calendar (content creation forecast)
- Optimization of site conversion (proposal, schedule of technical actions to be planned).
- Define e-commerce visual needs (formats) and participate in shootings
CRM
- Management of CRM actions through emailing & SMS actions: automated flows and newsletters
- Analysis of CRM segmentation, loyalty action plan
- Management of the loyalty program
- Create email campaign briefs
Growth
- Managing growth marketing at Mister k
- Management of the Paid Social strategy
- Implementation of acquisition and retargeting campaigns through Meta and Pinterest Ads
- SEO monitoring and analysis via Semrush tools
- Create creative briefs for publications
Reporting
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Management of Polar Analytics (Shopify’s automated KPIs Dashboard)
Analyze and report KPIs linked to the site, marketing campaigns and our emailing tool (weekly reporting) - Monitor and analyze the company's marketing and digital KPIs
- Communicate seasonal reports and propose improvement plans and optimization actions for subsequent seasons
To fill this position you will need:
- Demonstrate agility, autonomy, organization, rigor and flexibility
- Have an intrapreneurial spirit and develop concrete solutions on a daily basis
- Be results-oriented and have a taste for action
- Be passionate about digital and the fashion sector
- Let your good mood express itself!
Your profile
- 2 years minimum experience on similar missions
- BAC+5 or similar experience in a digital or ready-to-wear brand
- Mastery of Shopify is essential
- Mastery of Business Manager (Meta) & Klaviyo is a real plus
Location: Paris 11th
Teleworking: possible 1 day per week
If you are ready to commit to this project, I look forward to meeting you!
Send me your application (CV and cover letter) to the attention of Charlotte at the following address : candidature@misterk.fr
Charlotte