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The History of Houndstooth-desktop The History of Houndstooth-mobile

The History of Houndstooth

Houndstooth, this legendary pattern that parades on the catwalks and is used in the most stylish wardrobes, is a timeless classic.

But do you know the origins of this textile classic?

Behind its chic and graphic allure, houndstooth hides a fascinating history that draws its roots from the Scottish Lowlands. Home to the best weavers, Scotland saw the birth of this pattern with interlocking squares, originally designed for its strength and ability to defy the cold – an ally of country coats and jackets.

It was in the 1950s that houndstooth really took off. Under the vision of Christian Dior, it became an icon of French elegance, even infiltrating the design of the iconic Miss Dior perfume bottle. From then on, houndstooth was no longer just utilitarian; it became a trademark, an emblem of timeless chic.

Today, designers are not hesitating to reinvent this classic yet bold pattern. We see it available in vibrant colors, mixed with other patterns or textured for a relief effect. Far from being limited to sober shades, houndstooth is becoming more modern and asserting itself as a must-have in urban and casual wardrobes, bringing a touch of sophisticated elegance to each outfit.

At Iconique, houndstooth is a natural fit in our quest for the timeless. Its understated yet versatile character makes it an ideal choice for an ethical and sustainable wardrobe. By incorporating this symbol of resilience and style, we echo our vision of fashion that combines tradition and modernity, pieces designed to last through the seasons without ever going out of style.

Houndstooth, much more than a simple pattern, embodies a state of mind: that of authentic elegance, which transcends ephemeral trends.

All our blazers are this way