First of all, a practice of the Royal Navy as of the French Navy was that any retired sailor could keep his peacoat, provided that all insignia was removed, including buttons engraved with a naval anchor. Thus returned to civilian life, this foolproof jacket began to be invested in thrift stores and surpluses. At the turn of the 60s, a time when the pressure cooker of change began to whistle quietly, then very loudly, on campuses, our peacoat became the accessory of the broke student. Leaving the campus, the mix of peacoat, corduroy pants and brown Clarks invaded the cafes where people were remaking things, including near Saint-Germain des Prés.
Jean Cocteau, Jacques Prévert, Boris Vian wore it without ostentation, just as a practical item of clothing. Even Lou Reed, better known as a toxic dandy “[to] walk on the wild side” than as a sea dog, wore it in a way that has become almost iconic.
Jacques Brel, an authentic navigator, wore it against the bad winds that awaited him at his destination.
“In the port of Amsterdam, there are sailors who drink…”, there is no doubt that they also wore a peacoat.
In this abundance, the sequel was predictable, in the wake of Saint-Laurent and Gaultier, the stylists and the big houses, from Versace to Hermès, via Balenciaga and Vuitton went there with their re-interpretation by adapting the peacoat to the wardrobe feminine, far from the original codes... and the prices of the La Redoute catalog and popular surplus items. It is the law of the market, they say.
This law is not really ours. We want to put fashion, know-how, craftsmanship and beauty at the service of a meaningful commitment, as you know. Our turn has come to pay homage to this garment made for the open sea.
We will name him “Ernest”, as is obvious.
How can you imagine Hemingway other than wearing his peacoat. Ah! “The Old Man and the Sea”, which movingly symbolizes the desperate struggle of the old fisherman against the elements… but Ernest Hemingway is also “Paris is a Party”. Let's hold on, the party will take over the sneaky virus, a question of resilience and solidarity. Do you see where we are going with this..?
CH