Edgar Morin
"I believe that the idea of living poetically is crucial, because everywhere prose, things that do not interest you, that you undergo by constraint surround you, invade you, parasitize you. So try to fight. Live poetically. Poetry must not only be something written, read, recited. It is something that must be lived."
Edgar Morin
You will probably find the link I am about to make a bit out of the hat, but I believe that in doing so, I am celebrating the free spirit and complex thinking of Edgar Morin, a true weaver between all fields of learning.
So here it is, if we must live poetically, I announce fashion and creation as my way of living and thinking about poetry. I announce it and I believe it. As a designer, I can guarantee you that I live each collection, each piece thought out. I add to it as best I can my own poetry which injects itself like waves, to the rhythm of life. Sometimes waves therefore, foam and tsunamis because, ultimately, that is the poetry of life.
I think that the lot that she reserves for us, (-life or poetry, I leave it to you to define its contours-) is the one that we must catch to join the lyrical universe so deployed and promoted by the great Monsieur Morin. In these turbulent times, (in order not to fall into pathos) creation is and will remain my poetry.
My way of campaigning is this and it goes through the clothing that I want to be responsible and respectful. Through Iconic and timeless cuts that are inspired by great figures of cinema, literature or even music. I drape my ideas and design sublime materials that are resistant to time and that dare to mix well with everything. I want to give them substance and form. And for that, to draw their contours, I name them. Like this sublime blazer, at the origin of this wardrobe, I named Edgar.
To finish briefly on this thought, and in addition to inviting you to get the work of the philosopher whose complexity I praise, I add that fashion is for me much more complex than it shows itself to the world. Today's times and the internal revolution that some designers are leading to preserve the know-how from design to production is clear proof of this. The links between a brand, its product and its customers go well beyond the simple action integrated by the purchase. Loyalty comes above all from mutual trust, from a pugnacious desire to do our best and better and better.
Our beautiful houndstooth Edgar in stock here!
